The 8th UN Tourism Global Conference on Wine Tourism, hosted by the Government of the Republic of Armenia, will take place from September 11 to September 13, 2024. The conference will be an immersive experience for attendees and an ideal platform to showcase Armenia’s rich and ancient winemaking traditions.
The UN Tourism Global Conference on Wine Tourism presents a unique opportunity for experts from across the growing field of wine tourism to identify emerging trends and development opportunities. The event will bring together a diverse range of international participants, including representatives from public entities, destination management organisations, global and intergovernmental bodies, wine experts, and other key stakeholders. In addition, it will serve as an innovative forum for people to collaborate and devise solutions to help strengthen the global wine tourism industry.
With its blend of ancient winemaking traditions, indigenous grape varieties, diverse terroir, and a profound cultural connection to wine, Armenia is an ideal host for the 2024 conference. The nation is eager to share its passion and expertise, showcase its illustrious wine heritage, and foster international collaborations within the wine tourism sector.
Among many exciting experiences that await at this conference, attendees will have the unique opportunity to explore the Areni-1 cave, the world’s oldest winery discovered to date, dating back 6,100 years.
The event will also host esteemed speakers from diverse sectors, offering expert insights into the wine tourism industry’s current landscape and exploring future trends and opportunities for growth.
“Armenia is honoured to host the 8th UN Tourism Global Conference on Wine Tourism,” stated Susanna Hakobyan, Acting Head of the Tourism Committee of the Republic of Armenia. “With our millennia-old winemaking tradition and rich cultural heritage, Armenia is uniquely positioned to showcase its innovative practices and exceptional wine culture. This conference offers a unique platform for collaboration, learning, and advancing the global discourse on wine tourism.”
“Wine tourism is deeply connected with the culture and identity of the territory, playing a crucial role in fostering rural empowerment and community development and helping destinations diversify their tourism offerings. This Conference not only seeks to highlight these aspects, promote exchanges, and foster cooperation among destinations, but also to celebrate Armenia’s rich wine heritage, its people, and its culture”, added Sandra Carvao, Director of Market Intelligence, Policies and Competitiveness, UN Tourism.
Registration is now open for this landmark event. The official website has further information on registration, the program, and logistics: https://www.unwto.org/8-UN-Tourism-Global-Conference-Wine-Tourism.
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