Electric motorbike manufacturer, Verge Motorcycles, has opened its first boutique store in the millionaires’ playground of Monaco.
Verge Motorcycles is on a mission to become one of the leading players in the global electric superbike market, and they are doing this by putting down a firm marker in a city known for its betting. Recently, the company opened an impressive store in Monaco’s Avenue de la Costa, which will also serve as a showroom.
Verge’s decision to open its flagship store in Monaco makes complete sense, as the country is synonymous with high-speed motorsports. The new Verge showroom will be showcasing the company’s current product line-up, which will include the Signature Edition designed by Mikka Häkkinen; you can read more about this bike here.
Customers will have the opportunity to get to know the motorcycles that are revolutionising electric riding. They can learn more about Verge’s unique technology, such as the integrated rim motor inside the rear wheel.
Tuomo Lehtimäki, CEO of Verge Motorcycles, said, “It is an honour for us to open our first store precisely in Monaco, the home of world motorsports. Monaco is an excellent and important place for us in terms of both its location and the purchasing power of the clientele. Now Verge fans, especially those living in Southern Europe, can easily get to know our bikes at any time.”
Verge superbikes have only been available for test rides in connection with large events and trade fairs. As part of the Ride Beyond tour, members of the public can book a test ride, but these tours are nearly fully booked. One benefit of the flagship store in Monaco is that it is a permanent test ride centre all year round.
The flagship store received a Royal seal of approval when the F1 legend Mika Häkkinen welcomed His Serene Highness Prince Albert II of Monaco. Other guests included representatives of Princess Charlene’s charity organisation and leading names from the world of motorsports.
The Monaco store is open Monday to Friday from 10 am to 6 pm and weekends from 12 pm to 6 pm, and it is located at Le Park Palace, 27 Avenue de la Costa, 98000 Monaco. More information about the store and test rides can be found at www.vergemotorcycles.com.
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