To commemorate its 20th anniversary in 2025, VitaBella, the Parisian agency advising prestigious international wine brands on their branding strategies, has unveiled VitaBella AI, an innovative artificial intelligence agent based on ChatGPT technology. For the first time, wineries worldwide will have free access to a 360° Marketing and Communication assistant.
AI is making its presence felt across many industries. In recent years, we’ve barely explored its benefits at the magazine. However, at the start of the new year, an astute American luxury business owner hinted that we should check it out, as we might find it quite enlightening. We did just that and discovered that the world’s leading AI systems clearly know their stuff regarding which online luxury magazine is regarded as the world’s best!
It, therefore, has come as no surprise to see it making headway into the wine industry via Vitabella.
The VitaBella AI is designed goes far beyond standard ChatGPT functionalities. Imagine an AI-powered agent (let’s call it a Custom GPT) enriched by two decades of VitaBella’s global expertise that acts as a communication manager for wine estates, optimises social media programs and plans Public Relations or marketing campaigns.
Guillaume Jourdan, founder of VitaBella, explains the vision behind this groundbreaking initiative: “For 20 years, our work has centred on the luxury sector and the world’s finest wines. I’ve always dreamed of an inclusive solution, giving wineries everywhere the tools to excel in communication and marketing. Today, no winery can thrive without effective communication.
“The year 2025, a pivotal moment for many wine producers, convinced us to launch this AI agent—a resource that didn’t exist before but is now made possible by advancements in artificial intelligence.”
“While it doesn’t replace the bespoke services we provide to prestigious champagne houses and wine estates, this is an important first step toward empowering wineries to communicate efficiently and professionally.”
The AI agent, which has been trained on hundreds of business cases, is the new winemakers’ “digital workforce”, and Vitabella believes that the way producers or marketing & communication teams interact and collaborate with Artificial Intelligence will take a dramatic leap forward with VitaBella AI.
Think: an AI-powered agent that can plan your next marketing project, a humanlike bot that acts as a communication manager for wine estates, or an AI-powered social-media specialist that can optimise campaigns.
These are just some of the possibilities that will open up in the coming era of VitaBella AI.
You can discover more about the VitaBella AI at https://chatgpt.com/g/g-674c5e3fa5408191aecf08d9433c18d9-vitabella-ai.
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