Six magical chapters will bring to life A Storybook Christmas and a festive wonderland at Bicester Village against the backdrop of the Oxfordshire countryside.

Bicester Village is inviting guests to step into their perfect fairytale Christmas with its enchanting ‘A Storybook Christmas’ campaign this holiday season. From captivating décor to exclusive offers, the renowned retail destination will become a timeless tale of celebration, warmth and festive spirit.

Each chapter of this special holiday story will guide visitors through unforgettable experiences, making it the perfect destination for creating cherished memories and finding the ultimate gifts for loved ones. Below, we look at what visitors can expect.

The story begins with ‘The Gift of Christmas’ (lead image), which focuses on the perfect gifts for everyone during the season. Then, the page turns to chapter two, ‘All Dressed Up,’ which helps prepare visitors to put their best foot forward this social season.

The third chapter is the centre of this story and speaks to ‘The Most Wonderful Time of the Year,’ with Bicester Village as the perfect backdrop for all the holiday magic.

Chapter four, ‘Your Christmas Story,’ allows visitors to get creative with new pop-up experiences that will create picture-perfect moments before indulging in the fifth chapter, ‘The Taste of Christmas’ (below), which tantalises all the senses through new culinary experiences.

The sixth and final chapter, ‘Finishing Touches,’ speaks to everyone’s shared experience of the season, with Bicester Village being the definitive place to find those last-minute gifts and experiences.

New Boutique Openings

  • CREED: Explore exquisite fragrances from this world-renowned perfume house.
  • PAIGE DENIM: Find perfect, premium denim pieces from this iconic brand.
  • BYREDO: Discover luxurious scents, skincare, and beauty products for this season’s ultimate gift.
  • CHARLOTTE TILBURY: Returning to the Village permanently with those perfect beauty stocking fillers.
  • ON RUNNING: Shop activewear for those who are on trend or on the treadmill, making this a staple for under the tree.
  • TUMI: Luggage to pack all the presents and the best accessory for any winter getaway.
  • PERFECT MOMENT: Get ready for the season with the perfect outerwear for our serious skiers or those who prefer après.

Festive Food & Beverage Delights

This season, Bicester Village is introducing new and exclusive food and beverage options:

  • Get ski season ready with the Grey Goose x Farmshop Alpine terrace.
  • A sausage roll pop-up from the famous Cotswold Guy will also make its debut, offering delicious, locally sourced sweet and savoury treats.
  • Overindulge with family and friends in the form of the Ottolenghi Christmas Hamper, which provides the ultimate feast covering all bases from cakes, spices, and cocktails. Pair it with the newest book, Comfort, from Yotam Ottolenghi, with every copy in the shop signed by Yotam himself.
  • The first-ever Lindt Chocolate Bar will open its doors in the Bicester Village mall for the perfect sweet treat.
  • Chocolate-drizzled profiteroles take over the Cecconi’s Piaggio, accompanied by freshly barista-made coffee.

The Village Workshop
New for this year, the Village Workshop will become a one-stop shop for seasonal must-haves. Coralie Bickford-Smith’s custom illustrations for the campaign will bring the space to life, as guests can purchase Bicester Village greeting cards, wrapping paper, free personalised ribbons, and customisable Santa sacks.

A host of talented makers are set to share their unique style in the Village, with artists lined up to take over the space each week, ready to personalise guests’ purchases.

2–8 DECEMBER: Illyboo Designs – exquisite baubles with a hand-painted name of your choice at no extra cost.

9–15 DECEMBER: The Lost Girls – a curated selection of napkins, stockings and ribbon with complimentary personalised embroidery.

16–22 DECEMBER: Illyboo Designs – complimentary calligraphy on name cards, gift tags and greetings cards.

Perfect gifting with Polo Ralph Lauren
A staple Bicester Village brand, Polo Ralph Lauren, is on hand to provide the perfect gift for your loved ones this Christmas. A statement tree and beautifully designed window displays support exclusive holiday-themed collections so guests can pop down to purchase the polo shirt on everyone’s wish list this season.

An Enchanting Village Atmosphere
As the holidays approach, Bicester Village will transform into a winter wonderland: Beautiful twinkling lights and enchanting snow canons will adorn the Village, hidden amongst a forest of trees. Live performances from carol singers and gospel choirs will fill the air with the sounds of the season.

Children and adults can send their Christmas wishes via festive Letters to Santa. Every guest who posts a letter, with a donation of £1 per letter to DO GOOD charities, will receive a personal reply from Santa himself, adding a touch of magic to the holiday season.

Just in time for Christmas, guests can shop the Extraordinary Sale in boutiques across the Village, with up to 70% off the original retail price.

The ‘Storybook Christmas’ campaign at Bicester Village will run from 7 November 2024 until 1 January 2025.