The British Fashion Council (BFC) is introducing a brand new event format for London Fashion Week Festival; London Fashion Week: Insiders which will provide unrivalled consumer access to London Fashion Week for the first time in its history.
The London Fashion Week: Insiders jam-packed schedule will take place over two days during LFW on the 16th and 17th of February at The Store X, 180 Strand. There will be see-now, buy-now catwalk shows, industry talks, retail space and consumer experiences.
The BFC are delighted to be working with BBC Earth and ‘No Frills’ sustainable fashion designer Amy Powney of Mother of Pearl in a partnership to discuss Positive Fashion. In the first event of its kind, this collaboration brings together the global reach of the BBC, the pioneering sustainability strategy of Mother of Pearl and the fashion influence of the BFC to host a talk series on Saturday the 16th of February.
The focus of the talks will be centred on the impact the fashion industry has on the planet while highlighting the positive tangible opportunity for sustainable fashion choices and mindful consumer behaviour. The event will be filmed by BBC Earth and content will be published across digital and social platforms ensuring global consumer reach across the BBC and BFC communities. Speakers will be announced in the coming weeks.
The two-day runway preview will see SS19 collections on Sunday from Fyodor Golan who will present their Lost & Found collection which mixes sporty, surfer details with soft silks and embroidery while also delving into the past with influences from SEGA’s Sonic the Hedgehog used to create your favourite childhood pyjamas contemporarily reimagined. OSMAN refines his signature cuts and silhouettes with new colours and textures, playing with exuberant layers of ruffles and draping of fabrics on the body, as always, he will showcase cuts that flatter the female form and make a woman feel powerful. A further two designer catwalks for Saturday will be announced in the coming weeks. The talks schedule for Sunday will be led by fashion industry insiders and the full schedule will be announced in the coming weeks.
Designer of the moment, British Emerging Talent Womenswear Winner 2018 and winner of the inaugural Queen Elizabeth II Award for British Design 2018, Richard Quinn has thoughtfully designed this season’s limited edition tote bag. Quinn won the Queen Elizabeth II Award for British Design in February 2018 for his community credentials, opening his print studio to fellow designers and students and his incredible design talent. This exclusive merchandise will only be available from the event and will be given to each guest on arrival.
There are two ticket types available, Insider and Front Row.
The Insider grants the ticket holder event access – shopping and experiential activity, a seat at a London Fashion Week: Insiders catwalk show and a fashion industry insider talk, access to the Insiders’ lounge, a limited-edition Richard Quinn tote bag and a glass of champagne.
The Front Row grants the ticket holder event access – shopping and experiential activity, a front row seat at a London Fashion Week: Insiders catwalk show, access to a private VIP London Fashion Week lounge, priority seating at a fashion industry insider talk, complimentary champagne, soft drinks and snacks during your stay and a VIP version of the limited-edition Richard Quinn tote bag filled with lifestyle, fashion and beauty products.
Ticket: Insider (£135) and Front Row (£245).
Tickets are available to purchase here.
LFW: Insiders opens its doors on Saturday 16th and Sunday 17th of February 2019 at The Store X, 180 Strand, London, WC2R 1EA.
Official Sponsors: The May Fair Hotel and TONI&GUY and Official Suppliers Bags of Ethics, Code 8, evian, DHL, Getty Images, Global Blue, Larabar, Lavazza and The Gel Bottle.