The Jumeirah Group’s Burj Al Arab, the World’s Most Luxurious Hotel in Dubai (UAE), is launching the Pinking Burj Al Arab campaign on 04 October, in support of Breast Cancer Awareness Month.

The highlight of the Pinking Burj Al Arab campaign is the exclusive one-of-a-kind 24-carat rose gold iPad created in collaboration with the bespoke luxury brand, Gold & Co. London, featuring an engraved pink ribbon and the hotel’s logo. The “pink” iPad will be reserved in the boutique of the 321-metre high property for the person who nominates the best price for the item on the hotel’s Facebook page, with all proceeds going towards Breast Cancer initiatives.

Other events designed especially for the Pinking Burj Al Arab campaign include lighting the sail in pink with a projection of the pink ribbon logo, as well as bespoke Pink Indulgence food and beverage offerings, such as the Pink Tea and the “Bella Rosa” Pink Cake. Fifty percent of the income gained from the sale of these items will go to charity.

The Pinking Burj Al Arab campaign will start with the lighting of Burj Al Arab’s sail in pink on Dubai Goes Pink day – 4 October, and will last throughout the month of October. Burj Al Arab will join 37 other world famous landmarks that will be lit in pink as part of The Estée Lauder Companies’ Global Landmarks Illumination Initiative, launched in honor of the Breast Cancer Awareness Campaign. These include the Tokyo Tower in Japan, Bloomingdale’s Flag-ship Store at 59th Street in New York, and the National Library of Australia in Canberra.

www.jumeirah.com/burjalarab