Champagne’s allure in pop culture goes far deeper than bubbles in a glass. The much-loved drink is synonymous with luxury, glamour, and sophistication, so much so that it has become a permanent fixture on our screens, in music, and has become synonymous with red carpets for many decades.

With World Champagne Day* taking place this Friday (October 25), the Champagne Bureau UK** highlights some of the fascinating intersections of pop culture and Champagne. Each point selected below shows a unique trait for which Champagne is renowned—albeit its versatility, celebratory reputation, timeless status, sophistication, or simply its ability to enlighten and brighten one’s day.

Its enduring presence in pop culture is a testament to its ability to inspire, evoke nostalgia, and remind us to enjoy life’s happy moments. After all, not many drinks have been referenced as many times in the movies or been the tipple of choice for some of our favourite celebrities and on-screen characters.

James Bond
For years, Champagne has been the silent star of iconic moments in entertainment. James Bond, perhaps the most famous fictional spy, is known for enjoying it in more than half of his films—15 out of 25, to be exact. And it is not just about popping bottles; his refined pairings, such as Champagne with buttered toast and eggs, highlight its versatility.

Pretty Woman
In Pretty Woman, who can forget the unforgettable moment when Julia Roberts’ character paired Champagne with a strawberry, as Richard Gere’s character suggested? This scene is etched in cinematic history, and it is more than just a visual treat—pairing strawberries with Rosé Champagne truly brings out the vibrant berry notes and crisp finish that make Champagne irresistible.

The Great Gatsby
In The Great Gatsby, Champagne is more than just a drink—it is a symbol of the roaring ’20s lifestyle that defines the world of Jay Gatsby. At Gatsby’s extravagant parties, Champagne flows endlessly, representing luxury and sophistication during that time.

Casablanca
In Casablanca, Champagne plays a subtle yet powerful role, symbolising moments of brief happiness and bittersweet memories in a world overshadowed by war. In the iconic flashback scene, when Rick and Ilsa share Champagne in Paris, it is used as a powerful tool to reflect their momentary romantic connection to one another, alongside the famous quote, “Here’s looking at you, Kid.”

Throughout the 20th century, Champagne continued to be a popular choice among Britons for celebrations and special occasions. Even during times of hardship such as the Second World War, Champagne remained a symbol of hope and resilience. Many cellars were used as shelters during WWI and WWII, and today bear the marks of messages graffitied on the walls. As Winston Churchill said on the eve of the First World War, “Remember gentlemen, it’s not just France we are fighting for; it’s Champagne!”

Audrey Hepburn and Breakfast at Tiffany’s
In Breakfast at Tiffany’s, Audrey Hepburn was always in a black sheath dress accessorised with a shiny crown and a Tiffany necklace. Audrey Hepburn was the epitome of luxury and prestige. What could be a better fit than Champagne as her drink of choice?

In one of the romantic scenes in the movie where the two protagonists try to design the ideal date, Audrey’s character proposes that they should try something new, like having Champagne before Breakfast – “I don’t think I’ve ever drunk Champagne before breakfast before. With breakfast on several occasions, but never before.”

Marilyn Monroe and The Seven Year Itch
No discussion of Champagne in pop culture would be complete without mentioning Marilyn Monroe, the epitome of Hollywood’s golden girl. Monroe’s love for Champagne was legendary—she was even said to have bathed in 350 bottles. Whether on-screen or in real life, Champagne was often present in her glamorous world, adding a sparkle of sophistication to her already dazzling image.

For example, in The Seven Year Itch, Marilyn says that she goes “to sleep with a few drops of Chanel No.5, and [wakes] up with a glass of Champagne”.

Coco Chanel
Coco Chanel, one of the most influential figures in fashion history, famously said, “I only drink Champagne on two occasions: when I am in love and when I am not.”

This playful and sophisticated quote reflects Chanel’s own philosophy on life—embracing luxury as an everyday experience. Much like her timeless creations, Champagne embodies a sense of refinement and style that transcends trends and generations, making it the ultimate accessory for the modern woman.

*Held on the 4th Friday in October every year, Champagne Day has become the universal event for Champagne lovers worldwide to celebrate the pinnacle of sparkling wine. From intimate gatherings to grand tastings, it is a day to savour and celebrate the unique heritage, quality, and culture of Champagne. Whether you are a connoisseur or simply a fan of bubbles, Champagne Day is the perfect occasion to raise a glass to the pinnacle of sparkling wine.

**The Champagne Bureau UK is the trade association of Comité Champagne in the UK, representing houses and growers in Champagne.