H. Moser & Cie. has announced it has partnered with Alpine Motorsports, becoming its First Global Partner. The renowned watch company will be present across all of Alpine’s Motorsport programme, which includes the BWT Alpine F1 Team, Alpine Endurance Team, Alpine Academy, Rac(H)er and other projects. This dynamic collaboration brings together two entities synonymous with innovation, heritage, and an unwavering commitment to excellence.
The connection between H. Moser & Cie. and Alpine Motorsports goes beyond the surface. Both brands have emerged from rich histories, displaying a nimble and outsider approach.
From its foundation in 1955, modifying Renault cars for racing, Alpine created one of the most iconic rally cars of the 20th century. H. Moser & Cie., despite its almost 200-year history, is the challenger in the watchmaking world, renowned for its minimalist philosophy and its outspoken positions.
Born out of true entrepreneurial endeavours, H. Moser & Cie. and Alpine Motorsports have shown a similar maverick spirit and bold attitude. There is also a very strong emotional connection between the two brands as the Meylan family, owners of H. Moser & Cie., has a history with Alpine cars, owning and racing them. This collaboration is a testament to a bond that was always there, waiting to be explored.
The partnership between H. Moser & Cie. and Alpine Motorsports represents an unprecedented platform to develop common products and experiences driven by innovation and technology in both respective universes.
The alliance between the two organisations will be fostered through an exchange program between BWT Alpine F1 Team’s Technical Centre in Enstone and the Neuhausen am Rheinfall manufacture, creating synergies around respective best-in-class savoir-faire from engineering to watchmaking.
At the root of this human adventure is the common determination to cultivate the unexpected.
Edouard Meylan, CEO of H. Moser & Cie., explains, “What interests me in collaborations is to explore new territories, to enjoy a journey with others and to share different perspectives. I grew up with my father racing Alpine cars, and I always perceived them as underdogs of rally racing, pushing boundaries by stripping cars to their minimum to optimize weight or exploring new materials.
As our organisations join forces, I am proud to be able to contribute to Alpine’s ambition of reinforcing its position as a high end sport car brand, and have our community of Moser fans discover why we, at H. Moser & Cie., love Alpine so much”.
H. Moser & Cie. and Alpine are committed to the relentless pursuit of perfection and performance and use innovation as a key thread to evolve. At H. Moser & Cie., we let our watches do the talking through iconic design, extreme minimalism and uncompromised creativity, raising the highest level of craftsmanship.
“H. Moser & Cie. and Alpine Motorsports is the perfect match”, says David Gendry, VP, Chief Commercial Officer BWT Alpine F1 Team & VP Communications Alpine Brand.
“H. Moser & Cie. represents exceptional watchmaking, blending tradition, elegance and cutting-edge technology with a bold attitude. Just like we push boundaries and races on track, H. Moser & Cie. is moved by innovation and commitment. For Alpine and for H. Moser & Cie., every second counts, and that’s the recipe for a successful partnership”.