Initium, a renowned expert in personalised watchmaking workshops, has announced an exclusive partnership with BEWATCHMAKER, a specialist in Swiss-made watchmaking kits.
The newly announced collaboration marks a significant milestone in the world of Swiss watchmaking by offering a unique experience: allowing anyone to assemble their own watch at home while benefiting from the excellence of Swiss craftsmanship.
A Swiss-Made Partnership: A Guarantee of Authenticity and Quality
Located in the Franches-Montagnes, the historic cradle of Swiss watchmaking, BEWATCHMAKER embodies the heritage and innovation of horology. Founded by two watchmakers who honed their expertise at prestigious Maisons, such as Rolex and Breitling, the company offers fully customisable Swiss-made watch kits. These kits empower each user to become the creator of their own watch, seamlessly blending tradition and modernity.
This partnership with Initium enhances BEWATCHMAKER’s offering. From the end of this year, Initium’s watchmaking kits, originally launched in 2021, will be available exclusively on the BEWATCHMAKER platform, broadening the choices available to enthusiasts and newcomers alike.
A Journey into the Heart of Swiss Watchmaking
With this initiative, Initium and BEWATCHMAKER aim to democratise access to the art of watchmaking. The kits include high-quality Swiss-made components, ensuring exceptional standards of excellence.
Users are fully supported with detailed instructional videos and professional tools included in every kit. The experience is also highly customisable: every step, from selecting the movement to designing the strap, is adaptable across three distinct models.
By joining forces with BEWATCHMAKER, Initium reaffirms its commitment to Swiss-made excellence and the preservation of watchmaking know-how. While BEWATCHMAKER focuses on the at-home experience, Initium continues to offer immersive workshops in Geneva, Noirmont, and Paris, providing authentic and unforgettable moments for watch enthusiasts.
The kits are now exclusively available on www.bewatchmaker.com.
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