Today, Tequila Don Julio 1942 has announced an exciting partnership with iconic Ibiza nightclub Pacha. This dynamic collaboration unites two brands synonymous with celebration. It will bring a series of Tequila Don Julio 1942 x Pacha pop-up experiences to airports across Europe, offering travellers a stylish start to a summer of celebrations and travel.
These pop-ups blend the vibrant spirit of Pacha with the luxury of Tequila Don Julio 1942, creating unforgettable moments for airport passengers and party enthusiasts alike. This partnership unites two icons of celebration, promising a memorable summer for all who get to experience it.
Passengers traveling through London (Heathrow & Gatwick), Manchester, Madrid and Ibiza will be able to sample Tequila Don Julio 1942 at the new 1942 x Pacha activations before they jet off to the hottest European party destinations.
The Tequila Don Julio 1942 x Pacha bars offer passengers a unique opportunity to enjoy the rich, smooth taste of this exceptional liquid while they wait on their flight, or during their vacation.
The collaboration extends beyond airports with Don Julio 1942 taking over Pacha’s famous Flower Power nights throughout the summer months in Ibiza. This exclusive experience offers clubbers an elevated nightlife experience with Don Julio 1942.
To complement the launch, Tequila Don Julio has partnered with Flower Power DJ Love Foxy to create bespoke content which showcases the partnership right from the airport pop-ups through to the VIP Don Julio 1942 room in Pacha. This content will be amplified alongside a full 360-media plan across airports and social touchpoints.
Throughout the partnership, consumers who purchase a bottle of Don Julio 1942 at participating Dufry airport locations will also have a chance to win a trip to Pacha Ibiza’s closing party, headlined by Peggy Gou.
Andrew Cowan, Managing Director, Diageo Global Travel, said, “It’s an incredibly exciting time for this category as the popularity of tequila really takes off. Our luxurious temporary experiences in these key airports will give travellers just a taste of what the brand has to offer.
“Our partnership with the emblematic Pacha nightclub in Ibiza, featuring a custom VIP Don Julio 1942 room during their famous Flower Power nights, further enhances the spirit of celebration this summer.
“1942 is a truly exceptional liquid created by Don Julio González in 2002 in the heart of Jalisco, Mexico, to mark 60 years of generational tequila-making. Its heritage and craft speak for itself.”
A beacon of celebration and an icon of the luxury tequila world, Tequila Don Julio 1942 is offering passengers an opportunity to experience the richness and craftsmanship of this extraordinary tequila as they travel.
Aloki Batra, CEO The Pacha Group commented, “Pacha Ibiza’s acclaimed Flower Power Saturday Nights now welcomes an intimate, dedicated VIP Don Julio 1942 Room in the club throughout the Summer for an audacious celebration of music, taste and luxury amidst the legendary walls of the Pacha nightclub.”
Tequila Don Julio 1942 is bottled at an ABV of 38% and is available across airports in Europe at a RRP of £178 for a 70cl bottle.
Check out Tequila Don Julio 1942 X Pacha Spotify for the ultimate celebration playlist: https://spoti.fi/45QOvS4.
For more information on Tequila Don Julio and to discover the world of Tequila Don Julio 1942, please visit www.DonJulio.com.