After a successful premier of the ArtyA Son of a Gun black and steel edition watches, the company has launched a full ‘Son of a Gun’ collection including the amazing Werewolf watch.
The ArtyA watch eatures real silver bullets, hand forged during a full moon night. Truly and ruthlessly efficient against all vampires andwerewolves of modern times.
The ArtyA Werewolf watch and David Roberts.
One of the most famous owners of the ‘Werewolf’ is Gregory David Roberts, author of the worldwide best-seller Shantaram.
Both Yvan Arpa and Gregory David Roberts share a passion for extreme sports and are perfectionists in creating their art, so it comes as no surprise that the two get along like brothers.
For those that may not be familiar with this exciting watch brand, just one of things that makes the ArtyA watches so unique is that the watchcases are sculpted by real lightning bolts,ranging from 100’000 to 1 million volts, transforming and coloring the steel in a unique way each time.
Artya’s supreme mission is to fundamentally change the watchmaking syntax through the grammar of contemporary art. The workshop’s initial assignment, the Artpiece 1/1 collection, heralded a new era, pioneering the appreciation of beauty, thereby relegating the context of time to the back seat. Emotion, creativity and intuition fuel the whole concept.
This avant-garde venture sets a new direction away from the current trend in watchmaking which perceives contemporary art as a device for advertising campaigns or an easy solution to enhance the aesthetics of some dials.