The Rug Company has announced the opening of The Rug Company Bungalow in Dubai, its first flagship store in the Middle East.

This exquisite space reimagines the charm of Jumeirah’s 1970s architecture while evoking Palm Springs’s bohemian glamour. Designed in collaboration with Styled Habitat, it offers an enticing atmosphere reminiscent of a hidden gem waiting to be discovered.

The company is keen to stress that The Rug Company Bungalow is more than just a showroom; it is a destination designed for hosting, capable of catering to Dubai’s discerning clientele while blending exquisite handmade rugs with curated accessories in an immersive and homely setting.

The dedicated team provides exceptional, white-glove service, ensuring that each rug is perfectly tailored to suit clients’ homes, offering personalised consultations both in-store and in the comfort of their own spaces.

‘Anemone’ by Sarabande and ‘Monarch Smoke’ by Alexander McQueen.

Guests are invited to discover an ever-evolving curation of designs, showcasing extraordinary collaborations with visionary icons like Alexander McQueen, Kelly Wearstler, and Mary Katrantzou.

Jan Vingerhoets, the CEO of The Rug Company, said of the new opening, “The Middle East boasts a rich heritage of art, design, and craftsmanship that spans centuries. With our opening in Dubai, we aimed to do things differently, creating what we believe is the finest expression of our brand to date.

“The Bungalow’s design thoughtfully incorporates elements that reflect and honour the local culture, making it a truly unique destination for our customers. It’s a welcoming home for locals to appreciate and celebrate design.”

The conversation lounge with its wall-to-wall ‘Sono’ rug.

“The home is a cherished place where family and friends gather in the UAE,” said Kate Judd, Managing Director of the Middle East. “A rug is not only a decorative piece—it symbolises warmth, hospitality, and tradition. We understand that our creations become treasured parts of our clients’ lives, enriching the spaces where meaningful moments unfold.”

In keeping with its commitment to nurturing creativity and community, The Rug Company Bungalow will also serve as a vibrant venue for exclusive events, brand collaborations, and intimate gatherings, providing an inspiring environment for designers, creatives, and clients to collaborate.

A whimsical accessories room featuring ‘Anemone’ by Sarabande.

Designed by Rabah Saeid from Styled Habitat, The Rug Company Bungalow is a design triumph. It brings together renowned names in luxury interiors to create a collaborative space with a unique and distinguished perspective.

“We wanted visitors to feel at home as if the Bungalow had always been there and they’ve only just discovered it now,” said Rabah Saeid, Founder of Styled Habitat.

The Rug Company Bungalow is now open at H Corner, Al Wasl Road, Jumeirah, Dubai.

The open kitchen is drenched in colour and features ‘Staccato’ by Kelly Wearstler for The Rug Company.